Rutgers University and Apple’s higher education team are collaborating on a Mini-MBA in Digital Marketing that will fully integrate the iPad.
Rather than placing the entire course content online, the program will take place in the classroom, but will provide students with iPads loaded with all required reading material, videos and custom applications.
Eric Greenburg, who is the director of the program, is hoping to merge the benefits of the instructor-led learning as well as the power and flexibility of the iPad. In an interview for The eLearning Coach, Mr. Greenburg says that he believes that the iPad has the potential to create new markets, and new ways for people to create content and communicate with one another, giving the iPad the potential to transform the classroom experience. He also outlined a plan to set up social networks for students to communicate both during and after the course.
It is very interesting to see how certain organisations are taking the initiative to incorporate both traditional methods of education and e-learning methods, to come up with innovative methods of teaching which may be more appealing to the students, thus increasing their interest and commitment towards their course.