I have recently read the book Infinite Reality by Jim Blascovich and Jeremy Bailenson. I found their work inspirational and fantastic. They way they portray virtual reality as our present reality, and the way that they highlight the ‘obvious’ or ‘natural’ in our 21st century lives is really amazing. People are already living as virtual avatars in the online space but many may be reluctant to admit that we have already, as a population, embarked on this journey in the virtual realm. Whether we have a presence as part of a social networking environment, or as an alternative actor in games, or as an avatar in virtual worlds, each one of us is moving along this trajectory in an attempt to live a parallel life which extends that which we are already living as part of this physical life.